Diced

This project was about creating a restaurant with a social component that gives back to the community. Diced is a restaurant that I created based on the idea of a family game night experience, with fine dining and a charitable opportunity. The three menus, “Eat, Drink, and Be Merry,” offer customers food, drinks, and games. The money from “ordering” a game is pooled, and the whoever wins game night gets to vote on which local charity that week’s money will be donated to. The system utilizes many aspects of the board game world, but subdues and refines it for a restaurant experience.

There are three menus at Diced: your food menu, your drink menu, and a menu full of board games. The money you spend to use a board game is all donated to charity.

Here is the food menu. It is split into four sections and features boardgame illustrations in the middle. The menu opens up into a big square to be reminiscent of classic boardgames.

All of the mixed drinks are named after characters from the board game Clue. They are each illustrated and live on this double sided drink menu card.

Here is the game menu. It features the logos of popular boardgames on the left. On the right, there is a section for classic games like chess or hearts. Below that is an explanation of the board game pricing and the charitable giving that is crucial to Diced's story.

I also designed some playing cards as a way to further extend the brand into the space. They feature fun branded moments such as the face cards which are made up of classic board game characters, and the ace cards, which have each been Diced in the same way that the logo is treated.

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